<aside> 💡 The new Gmail regulations went into effect in February 2024. Google will now require mass email senders (over 5,000 emails per day) to authenticate their email.

If this is news to you, don't stress! The fixes are technical but doable with some foundational knowledge. This guide will help you set up your email domain verification to meet Google’s new verification requirements. Let’s get started!

</aside>

Welcome to your toolkit

This toolkit is designed to offer easy-to-apply amplification strategies for your organization to shine on social media. Click the ▶︎ to expand a section.

About Roots of Change

🚀 How to Use This Toolkit 🧰

📲 Email Planning Template 🧰

Explained — Email Domain Verification

A Safer, Less Spammy Inbox

https://youtu.be/Tv6puO8Zs9U

🎬 Watch: Introducing Google’s new policy, what email verification means, and strategies to consider around growing the deliverability and engagement of your emails. Clip originally from the Expanding Your Email Deliverability session from the Set Yourself Up lunch & learn series.

1. New Gmail Mass Email Policy

2. What does this all mean?

3. Explain It to Me Like I'm 10

4. Step-By-Step Instructions & Screenshots

5. Instructions per Email Platform

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